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Marketing & Sales

Go-to-market for founders — positioning (Dunford), channels (Traction's Bullseye), discovery (The Mom Test), and selling (SPIN / Gap Selling). A nine-skill map with a lean reading order; decks and a scenario exam in build.

Go-to-Market — the founder-seller stack — study planThe nine skills that take a product from “it exists” to “a customer paid” — positioning, channels, discovery, and selling — mapped to the field’s load-bearing books, with a lean reading order. Decks and a scenario exam are in build.

Flashcard decks

Decks for this subject are on the way.