AI search engines like ChatGPT, Perplexity, and Gemini are replacing traditional search for millions of users. These tools track whether those AI engines mention your brand — and some help you improve your visibility.
Generative Engine Optimization (GEO) is the practice of optimizing your content to appear in AI-generated responses. When someone asks ChatGPT “what's the best project management tool?”, GEO determines whether your product gets mentioned. Also called AEO (AI Engine Optimization) — same concept, different name.