Updated March 2026 · 11 tools compared
11 AI visibility tools tested and compared — pricing, features, and which one actually fits your needs
AI search engines are changing how people discover products. When someone asks ChatGPT "what's the best project management tool?" or Perplexity "best AI writing assistant," your brand either shows up or it doesn't. GEO monitoring tools track these AI mentions so you know where you stand. We tested 11 tools ranging from free to $1,148/mo. This isn't a listicle full of affiliate links and generic praise — we compared actual features, ran real queries, and documented what each tool does well and where it falls short. We evaluated each tool across 8 dimensions: AI engines supported, pricing model, self-mention filtering, GEO audit capabilities, API access, and competitor benchmarking. Pricing data was verified directly from each vendor's website in March 2026.
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$0.05/credit (pay-as-you-go)
The only tool besides AI Rank Checker using a credits model. You pay per check instead of a flat monthly fee, which makes it the cheapest option for teams running fewer than ~1,000 checks per month. The built-in GEO audit is a standout — most competitors only track visibility without telling you how to improve it.
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$29-489/mo
The market leader by user count. If you want a straightforward tool to track whether AI engines mention your brand, Otterly does it well. But it stops at tracking — you won't get optimization advice or audit tools.
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$49/mo
Punches well above its weight at $49/mo. The combination of monitoring and optimization at this price point is rare. The 7 free tools are genuinely useful for getting started.
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Free-$749/mo
Best option if you want to test AI visibility monitoring without spending anything. The free tier is genuinely usable, not just a teaser. But once you need advanced features, pricing climbs fast.
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EUR 89-499/mo
The team-friendly option. Unlimited users means your entire marketing team can access dashboards without per-seat costs. The Looker Studio integration is a real differentiator for data-driven teams.
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$99-custom/mo
The enterprise play. If you need to track 10+ AI engines and care about SOC 2 compliance, Profound is likely your only option. The real-user prompt tracking is a genuine differentiator — most tools only test synthetic queries.
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$99-549/mo
Makes sense if you already pay for Semrush. The AI visibility data alongside traditional SEO metrics is powerful. But as a standalone AI monitoring tool, it's expensive and overbuilt.
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$199-399/mo
Best for brands that need social monitoring AND AI visibility in one tool. If you're already doing social listening, adding AI tracking here makes sense. For AI-only monitoring, there are cheaper dedicated options.
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~$0.027/check
The budget credits option. At $0.027 per check, it's cheaper per query than GEO Monitor. But you get exactly what you pay for — raw rank data without dashboards, trends, or optimization advice.
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$250-custom/mo
The technical enterprise option. The CDN-layer approach is unique — instead of just monitoring, Scrunch can actively serve optimized content to AI crawlers. Powerful but complex.
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$828-1,148+/mo
Makes sense only if you're already an Ahrefs Enterprise customer. The AI visibility data combined with Ahrefs' SEO data is unmatched, but the price puts it out of reach for most teams.
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| Feature | GEO Monitor | Otterly.ai | Geoptie | Knowatoa | Peec AI | Profound AI |
|---|---|---|---|---|---|---|
| AI Engines Supported | 6 (ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Grok) | 6 (incl. Google AI Overviews, Copilot) | 5 | 6 | 3 base + add-ons (EUR 20-30/ea) | 10+ |
| Pricing Model | Pay-as-you-go (credits) | Subscription + prompt limits | Subscription | Subscription | Subscription | Subscription |
| Starting Price | $0.05/credit | $29/mo | $49/mo | Free | EUR 89/mo | $99/mo |
| Free Tier | No | No | Yes (7 free tools) | Yes (unlimited sites) | No | No |
| Self-Mention Filtering | Yes (organic vs self-promoted) | No | No | No | No | No |
| GEO Audit / Optimization | Yes (audit + optimization) | No | Yes | No | No | No |
| API Access | Coming soon | No | No | No | Yes | Yes |
| Competitor Benchmarking | Yes (per-engine breakdown) | Yes | Yes | Yes | Yes | Yes |
Showing top 6 tools. All 11 tools are reviewed in the rankings above.
GEO (Generative Engine Optimization) monitoring tracks how AI search engines like ChatGPT, Perplexity, Claude, and Gemini mention your brand. Unlike traditional SEO which focuses on Google search rankings, GEO monitoring shows whether AI assistants recommend your product when users ask questions in your niche.
GEO (Generative Engine Optimization) and AEO (AI Engine Optimization) refer to the same thing — optimizing your content to appear in AI-generated responses. GEO is the more common term. Both focus on getting your brand mentioned by AI assistants like ChatGPT, Perplexity, and Gemini.
Semrush and Ahrefs both have AI visibility features, but they're add-ons to their core SEO product. If you already pay for either, their AI features may be sufficient. But if AI visibility is your primary concern, a dedicated tool like GEO Monitor, Otterly, or Geoptie will be more focused and usually cheaper.
Prices range from free (Knowatoa, Geoptie free tools) to $1,148+/mo (Ahrefs Enterprise). Most mid-range tools cost $49-199/mo. Pay-as-you-go options like GEO Monitor ($0.05/credit) and AI Rank Checker ($0.027/check) let you pay only for what you use.
At minimum, track ChatGPT (largest user base), Perplexity (fastest growing for search), and Google Gemini (integrated into Google Search). If your audience includes developers or researchers, add Claude. DeepSeek and Grok are growing but still niche.
Weekly monitoring is sufficient for most brands. AI engine responses change less frequently than Google search results. Some tools like Otterly offer automated weekly reports. For product launches or crisis monitoring, daily checks make sense.
Yes. Tools with GEO audit features (GEO Monitor, Geoptie, Scrunch) will tell you what's missing. Common fixes include: adding structured data to your site, creating comprehensive FAQ pages, getting mentioned in authoritative sources that AI engines cite, and ensuring your product pages answer common questions directly.
Subscription tools (Otterly, Semrush, etc.) charge a flat monthly fee regardless of usage — you pay the same whether you run 10 checks or 1,000. Credits tools (GEO Monitor, AI Rank Checker) charge per check. Credits work better for low-volume monitoring; subscriptions work better if you run thousands of checks monthly.